The buzzword for Promotions today!
With websites and portals mushrooming on the net, there is an ever-increasing
need for your site to stand out from the clutter to get noticed. A good design
and effective services help, but they are of no use, if the very existence
of your site is unheard of.
Why your site needs to be promoted
:
More targeted/focused approach to target
audience.
Instant conversion to sales - online booking!
Interactive Medium; creating brand experience online.
Breaks geographic limitations; 24*7 access.
Cost effective compared to any other mode of advertising.
Stand out your website; using other Web sites traffic to draw traffic to your
own site!
Access large base of dynamic Internet Users
IMPORTANCE OF SEARCH ENGINE SUBMISSION
Statistics show that almost everyone begins their Internet journey with search
engines. About 85% of web sites are discovered through search engines. Webmasters
that enjoy high rankings support this statement. Yahoo!, for example, accounts
for about 50% of traffic to many web sites. In the past years, search engines
and directories became portals, which are places that people visit to find
information.
The home page of Excite.com, for example, features a customizable page with
options such as stock quotes, horoscopes, news, shopping, etc. In fact, the
Top 8 visited sites are search engines. Having a top listing on one of these
search engines means a great amount of exposure.
For increasing traffic to your website,
search engines are the most effective tools. A Top 20
position in one of the major seven search engines guarantees
traffic that is multi fold. Furthermore, the incoming
traffic is always more targeted - consisting of people
more interested in site's content. Thus any successful
journey for brand building on the web must necessarily
commence with Search Engine Submission.
IT'S CHEAPER ! :
Online advertising or banner campaigns can be quite expensive. Search engine
placement, on the other hand, is free. There is no money commitment for submitting
pages to search engines. A top position on a search engine such as Altavista
can increase traffic more than an expensive banner ad. Furthermore, the incoming
traffic is going to be more targeted (consist of people more interested in
site's content).