 Web
Site Optimization : About
Meta Tags Keywords |
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 Keywords
Guidelines |
The
keywords meta tag is intended to provide search engines,
when spidering a web page, with a list of words (called "keywords")
which assist in retrieving the web page when someone
searches the web using one or more of those keywords.
Selecting the best keywords and insuring proper tag placement improves
opportunity for success.
E.g. while searching for a web developer you would type 'web developers'
, 'web designers' , 'web development companies' , 'web site development'
as possible keyword searches.
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| Guidelines
while preparing your keywords |
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Make a list of your target audiences...
This must include all possibilities. Compiling a
list of your target audience will help you know what
they are searching for in search engines. E.g. Small
businessmen, fellow web developers, corporates, professionals.
Each of these target audiences will have different
needs and interests which you should address in your
web site.
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- Use as many keywords and key phrases as you can
Example, I would put 'web designers',
'web site development', 'global web development',
'professional web developers', 'web promotion',
'dynamic web site development' as possible key
phrases.
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- Use plurals - e.g. 'web developer', 'web developers'
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Use important words in different
forms - e.g. 'develop web sites', 'web site developers',
'web-site development', 'developing web sites'
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Don't use the same word more than
4 times. Try using it in different forms instead.
E.g. web site, web-site, web sites. Using the same
keyword more than 4 times may be considered spamming
in some search engines and may cause you to be blacklisted.
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