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 Web
Promotions Guidelines |
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 Getting
Indexed : |
One
of the biggest races on the web, is the desire to get
indexed, or listed in the results pages of website search
engines at or near the top of the results pages for particular
search requests. The most vociferous battles rage over
popular search items like the words mp3, sex and so on.
Needless to say, the search engines have noticed the
battle and become rather annoyed at the tricks used by
webmasters to get their sites listed higher than others.
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Even
if your site is not a common sort, you are likely to
be affected by the measures search engines have taken
to eliminate 'spam' from their indexes of webpage content.
The open text indexing process is really a simple one,
and here is how it should work:
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- Submit your main, front page URL by visiting the
AddURL page at the SE.
- Engine checks if the page exists and schedules it
for indexing.
- Indexing program called a 'robot', 'bot' or 'spider'
visits the site.
- Bot reads robots.txt file on your server to see what
it may be forbidden to index.
- Bot loads the first document it was sent for and
notes it's title.
- Bot may check for document language and/or character
set, last modified and expiry meta information.
- Bot checks for controls, keywords and (maybe) descriptions
in the meta tags.
- Bot may read all text or just the first few paragraphs
of text instead, to summarize or store the 'content'.
- Bot may also check any other allowed documents that
appear as local links from the first and succeeding
pages, called 'spidering'.
- Bot saves information (nouns, word or phrase list)
for entry into the search engine database (indexing).
- Database indexer catalogs words and rates site based
on relevancy of the frequency, positions and words
recorded, and it's content rating.
- Relevancy may also be affected by website name, path
names and the filename of the document.
- Site appears somewhere in search results listings
for relevant words and phrases.
- Bot may schedule a revisit if instructions are given
in meta tags, or not, as it pleases.
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| Tips
to get your website indexed quickly : |
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| Want to get more pages of your
website indexed by search engines ? Here are some useful
tips: |
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Site structure
Make sure your subpages are easily accessible by search
engine bots. Create a sitemap page that links to all pages
of your website and place a link to it from the homepage.
If you have a large website, break the sitemap up in several
parts and keep the total link number under 100 per page.
Link from your homepage to deep pages to get them and the
sites around them crawled faster.
No session IDs
Get rid of session IDs. Bots rarely index pages with
a session IDs because they think that those are different
pages (because of the different IDs) with the same content.
No variables in the URLs
Avoid variables in the URL. They are indexed slowly and
often getting no PageRank. Use Apache's mod_rewrite feature
to convert your dynamic pages to static. Redirect all
old pages to the new ones with a 301 redirect. Note however
that if you do that for your established website, search
engines will need some time to crawl the new static pages.
Get
links !
Inbound (incoming) links are half of the SEO battle nowadays.
Your website needs links from quality, on topic websites.
The higher your PageRank the faster and deeper your website
will be crawled by bots. Get links not only to your home
page, but also to the deep pages. Make sure the spiders
can find your site from different places. |
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